Search engine optimization, also called SEO, refers to the method of improving visibility of a website in a search engine, often using different methods of manipulating a search engine’s algorithm so that the search engine directs searchers that use certain keywords to their website. This article can help you understand the concept of search engine optimization and apply it to your purposes.
Obtaining your search engine optimization goals can be made easier by using graphics and images. Use low resolution images because high resolution images will increase loading time. Key words within the images themselves will be read by search engine spiders. People enjoy seeing images and graphics on a website and it can help describe your article, blog or product as well as produce search engine results for optimal traffic to your site.
Take the time to create a site map for your website. This is a page listing that provides a list of all of the pages and links of your site so that search engine spiders can easily search your site. Using that site map makes your visitors have to use fewer clicks to go to where they want to go.
Search engines can only search what is actually in your website, and not what is in an image description. Try and stay away from image description. Instead you should put a text box below the actual image so the words can be searched for in a search engine.
Posting content from your web site on article directory sites can be a great way to get exposure and build traffic. When you post on these directories you will be building a link back to your site which can increase the amount of visits you receive. The more directories you use the more links you create.
Diversify when getting traffic. Seek traffic through a number of methods so that you aren’t relying exclusively on search engines to get people to your site. This way, you ‘don’t put all your eggs in one basket,’ and won’t be bothered by a momentary slip in search engine rankings.
Learn how to promote using social media. Simply posting links to your company website is not advertising – it is spam. Providing content as a reason to visit your website is much more effective, and it also allows consumers to feel as though you are interested in their personal wants and needs.
Try to keep flash and frames to a minimum on your site. They may look pretty, but they are horrible for search engine optimization and engines can’t decode them easily. If you have to use flash, make sure to also include links or keywords on the bottom of your pages.
If you search for your page on a search engine and cannot find it, resubmitting it may be the best way for you to have your page returned to the search ranking. Resubmitting will not hurt your ranking even if your page is still valid, as search engines recognize that and simply ignore your request.
Use Google Maps and similar services to promote your website. When people look for a local business, your name is going to come up. Include a link to your website in the description, to allow visitors to learn more about your services. You should get visits from local people who are potential customers.
Utilize as many free business listings as possible to increase your SEO. This is essentially advertising that doesn’t cut into your budget, and your search ranking will benefit from the increased traffic these sites drive to your website. Likewise, your business and sales are likely to increase as well.
Make sure that your site is written in accessible HTML. This will make sure that both the spiders of a search engine crawl and readers can find and read your site. A site that is designed for one or the other is never going to rank in the top search results.
As revealed earlier in the article, search engine optimization is simply a calculated method of directing people that are searching for a keyword on a search engine, so that they end up with your website showing up as one of the top results found. By understanding and applying the information here, you can maximize the traffic and visibility of your website.